הספרים

The Coachman of Florence is the story of Alfredo Mancini, a professor of Economics and Business Management at the London Business School, who is recruited by a group of student activists to plan and execute a move that will change the face of society.

This is the story of four students, Sean, Ben, Liz and Sheila, who seek to put an end to the Western world’s culture of consumption, which they believe is completely out of control. They seek to cleverly oppose the major corporations of consumption, including financial corporations, through a method based on surprise actions by the individual, rather than mass protest. An extreme and unexpected move by Sheila provides the opening shot to a plot which takes place in three countries.
The group will act in accordance with the Master-Plan Alfredo has conceived, aimed at dismantling the major financial organizations from the inside. Their activity is in fact a realization of the plan, which links the credit granted by the banks with the culture of consumption. Alfredo believes credit is an opiate for the masses, and that the major corporations are knowingly exploiting the weaknesses of Avoidant Man, operating in a way that is identical to the conduct of a drug dealer at a street corner.

The tense plot of The Coachman of Florence takes place in London, Amsterdam and Florence, and provides a fierce, cutting critique of Avoidant Man and of the major corporations, 
headed by the financial institutions that abuse their own power.